SEBI Launches 'Samajh Se Investing Simple' Under Project Jagrook: Key Facts for Exam Learners
On 5 October 2026, SEBI launched the 'Samajh Se Investing Simple' investor awareness campaign under Project Jagrook at Panjab University, Chandigarh. It also introduced the MUST student-mentoring initiative and announced an official WhatsApp channel. The campaign is reported to run through March 2027.
On this page
SEBI launched the "Samajh Se Investing Simple" investor awareness campaign under Project Jagrook on 5 October 2026. According to the GKToday report, the launch took place at Panjab University, Chandigarh, during World Investor Week 2026. SEBI's own press release (PR No. 61/2026) is dated the same day. For exam preparation, the news is useful as an Economy and Banking item on investor education, market institutions and fraud awareness.
What happened and when
The launch is a completed event as of 6 October 2026. SEBI's press release is dated 5 October 2026, and GKToday's report carries the date 6 October 2026. The event date and the publication date of the secondary report are therefore different.
The press-release headline says SEBI released the campaign under Project Jagrook, rolled out the MUST initiative and announced its presence on WhatsApp, alongside other investor awareness and education initiatives.
Status as of 6 October 2026
| Item | Reported detail | Status on 6 October 2026 |
|---|---|---|
| Campaign launch | 5 October 2026, Panjab University, Chandigarh | Completed |
| World Investor Week 2026 | 5 to 11 October | Ongoing |
| Nationwide campaign | Runs through March 2027 | Ongoing; scheduled to continue until the stated end |
What Project Jagrook is meant to do
Project Jagrook is described as SEBI's investor awareness initiative on financial literacy and securities market education. The reported aims are:
- making investing easier to understand;
- supporting informed investment decisions;
- helping investors verify platforms and payment requests;
- preventing securities market fraud.
Main components of the campaign
MUST initiative for students
SEBI also introduced Mentoring of University/College Students by Trainers (MUST). It is reported to be a programme to improve financial literacy and securities market awareness among university and college students.
Channels and languages
The campaign will use physical and digital channels. It is reported to operate in English, Hindi and 11 regional languages. The evidence does not name those regional languages.
Official WhatsApp channel
SEBI announced an official WhatsApp channel for investor awareness. GKToday gives the number as 1800 22 7575 and says the channel will carry a verified blue tick. Because the SEBI page text supplied here shows only the press-release headline, check the number on SEBI's official site before relying on it.
Institutional partners
The campaign is reported to involve SEBI, BSE, NSE, MCX, CDSL, NSDL, the Association of Mutual Funds in India and the National Institute of Securities Markets.
Investor safety messages
SEBI cautioned investors against anonymous tips, finfluencers and exaggerated claims of returns. The campaign stresses understanding an investment before committing money.
Exam-relevant background
This context comes from GKToday's exam-facts box. It is background, not a prediction that any question will be asked.
- SEBI was established in 1988 and became a statutory regulator under the SEBI Act, 1992.
- World Investor Week is a global investor education initiative observed in October.
- BSE and NSE are major stock exchanges, and MCX is a leading commodity exchange.
- CDSL and NSDL are the two depositories that hold securities in dematerialised form.
A useful way to revise is to link each name to its role: SEBI as regulator, exchanges as trading platforms, depositories as holders of demat securities, and NISM and AMFI as education and industry bodies.
Evidence limits
The SEBI press-release page (SEBI PR No. 61/2026) confirms the date, headline and the three main announcements. Its full text was not available in the material reviewed, because it sits in an embedded PDF viewer. The detailed points above, including the venue, dates, languages, partners and WhatsApp number, rely on the GKToday report. The evidence does not say how many events will be held, which universities will take part, or how MUST trainers are selected.
FAQ
When was the campaign launched?
On 5 October 2026, per SEBI's press release date and the GKToday report.
How long will it run?
The nationwide campaign is reported to run through March 2027, so it is ongoing as of 6 October 2026.
What does MUST stand for?
Mentoring of University/College Students by Trainers.
Sources & Further Reading
| Document / Website | Link |
|---|---|
| SEBI Launches Project Jagrook Investor Awareness Campaign – GKToday | Open SEBI Launches Project Jagrook Investor Awareness Campaign – GKToday ↗www.gktoday.in |
| SEBI | SEBI Releases “Samajh Se Investing Simple” Campaign under Project Jagrook, Rolls Out the MUST initiative, Announces Its Presence on WhatsApp and Other Initiatives for Investor Awareness and Education | Open SEBI | SEBI Releases “Samajh Se Investing Simple” Campaign under Project Jagrook, Rolls Out the MUST initiative, Announces Its Presence on WhatsApp and Other Initiatives for Investor Awareness and Education ↗www.sebi.gov.in |
| SEBI | Address by Chairman at Nation-wide launch of Project Jagrook | Open SEBI | Address by Chairman at Nation-wide launch of Project Jagrook ↗www.sebi.gov.in |